Overview
Brought to you by YData
Dataset statistics
| Number of variables | 13 |
|---|---|
| Number of observations | 1000 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 101.7 KiB |
| Average record size in memory | 104.1 B |
Variable types
| Text | 1 |
|---|---|
| Categorical | 4 |
| Numeric | 8 |
CTR is highly overall correlated with Clicks and 3 other fields | High correlation |
Clicks is highly overall correlated with CTR and 4 other fields | High correlation |
Conversion_Rate is highly overall correlated with ROI | High correlation |
Conversions is highly overall correlated with CTR and 4 other fields | High correlation |
Cost is highly overall correlated with CTR and 4 other fields | High correlation |
Impressions is highly overall correlated with Clicks and 3 other fields | High correlation |
ROI is highly overall correlated with Conversion_Rate | High correlation |
Revenue is highly overall correlated with CTR and 4 other fields | High correlation |
Campaign_ID has unique values | Unique |
Impressions has unique values | Unique |
Revenue has unique values | Unique |
CTR has unique values | Unique |
ROI has unique values | Unique |
Reproduction
| Analysis started | 2025-04-28 17:29:38.753087 |
|---|---|
| Analysis finished | 2025-04-28 17:29:56.470427 |
| Duration | 17.72 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
Campaign_ID
Text
Unique 
| Distinct | 1000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 7.9 KiB |
Length
| Max length | 6 |
|---|---|
| Median length | 5 |
| Mean length | 5.001 |
| Min length | 5 |
Unique
| Unique | 1000 ? |
|---|---|
| Unique (%) | 100.0% |
Sample
| 1st row | AD001 |
|---|---|
| 2nd row | AD002 |
| 3rd row | AD003 |
| 4th row | AD004 |
| 5th row | AD005 |
| Value | Count | Frequency (%) |
| ad009 | 1 | 0.1% |
| ad1000 | 1 | 0.1% |
| ad001 | 1 | 0.1% |
| ad002 | 1 | 0.1% |
| ad003 | 1 | 0.1% |
| ad004 | 1 | 0.1% |
| ad005 | 1 | 0.1% |
| ad006 | 1 | 0.1% |
| ad985 | 1 | 0.1% |
| ad986 | 1 | 0.1% |
| Other values (990) | 990 |
Most occurring characters
| Value | Count | Frequency (%) |
| A | 1000 | |
| D | 1000 | |
| 1 | 301 | 6.0% |
| 0 | 300 | 6.0% |
| 2 | 300 | 6.0% |
| 3 | 300 | 6.0% |
| 4 | 300 | 6.0% |
| 5 | 300 | 6.0% |
| 6 | 300 | 6.0% |
| 7 | 300 | 6.0% |
| Other values (2) | 600 |
Most occurring categories
| Value | Count | Frequency (%) |
| Decimal Number | 3001 | |
| Uppercase Letter | 2000 |
Most frequent character per category
Decimal Number
| Value | Count | Frequency (%) |
| 1 | 301 | |
| 0 | 300 | |
| 2 | 300 | |
| 3 | 300 | |
| 4 | 300 | |
| 5 | 300 | |
| 6 | 300 | |
| 7 | 300 | |
| 9 | 300 | |
| 8 | 300 |
Uppercase Letter
| Value | Count | Frequency (%) |
| A | 1000 | |
| D | 1000 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Common | 3001 | |
| Latin | 2000 |
Most frequent character per script
Common
| Value | Count | Frequency (%) |
| 1 | 301 | |
| 0 | 300 | |
| 2 | 300 | |
| 3 | 300 | |
| 4 | 300 | |
| 5 | 300 | |
| 6 | 300 | |
| 7 | 300 | |
| 9 | 300 | |
| 8 | 300 |
Latin
| Value | Count | Frequency (%) |
| A | 1000 | |
| D | 1000 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 5001 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| A | 1000 | |
| D | 1000 | |
| 1 | 301 | 6.0% |
| 0 | 300 | 6.0% |
| 2 | 300 | 6.0% |
| 3 | 300 | 6.0% |
| 4 | 300 | 6.0% |
| 5 | 300 | 6.0% |
| 6 | 300 | 6.0% |
| 7 | 300 | 6.0% |
| Other values (2) | 600 |
Campaign_Name
Categorical
| Distinct | 30 |
|---|---|
| Distinct (%) | 3.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 7.9 KiB |
| Originals Drop | 44 |
|---|---|
| NMD Edition | 42 |
| Predator Edition | 41 |
| NMD Restock | 41 |
| Stan Smith Collection | 41 |
| Other values (25) |
Length
| Max length | 21 |
|---|---|
| Median length | 17 |
| Mean length | 15.346 |
| Min length | 8 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Yeezy Collection |
|---|---|
| 2nd row | NMD Drop |
| 3rd row | NMD Restock |
| 4th row | Stan Smith Restock |
| 5th row | Predator Drop |
Common Values
| Value | Count | Frequency (%) |
| Originals Drop | 44 | 4.4% |
| NMD Edition | 42 | 4.2% |
| Predator Edition | 41 | 4.1% |
| NMD Restock | 41 | 4.1% |
| Stan Smith Collection | 41 | 4.1% |
| Ultraboost Launch | 40 | 4.0% |
| Stan Smith Restock | 39 | 3.9% |
| Yeezy Restock | 38 | 3.8% |
| NMD Launch | 38 | 3.8% |
| Predator Collection | 36 | 3.6% |
| Other values (20) | 600 |
Length
| Value | Count | Frequency (%) |
| restock | 216 | |
| collection | 208 | |
| edition | 199 | |
| drop | 189 | |
| launch | 188 | |
| nmd | 178 | |
| originals | 174 | |
| predator | 174 | |
| smith | 165 | |
| stan | 165 | |
| Other values (2) | 309 |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 1510 | 9.8% |
| t | 1443 | 9.4% |
| 1165 | 7.6% | |
| i | 1119 | 7.3% |
| n | 934 | 6.1% |
| e | 900 | 5.9% |
| r | 869 | 5.7% |
| a | 859 | 5.6% |
| l | 748 | 4.9% |
| c | 612 | 4.0% |
| Other values (23) | 5187 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 11660 | |
| Uppercase Letter | 2521 | 16.4% |
| Space Separator | 1165 | 7.6% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| o | 1510 | |
| t | 1443 | |
| i | 1119 | |
| n | 934 | |
| e | 900 | |
| r | 869 | |
| a | 859 | |
| l | 748 | 6.4% |
| c | 612 | 5.2% |
| s | 548 | 4.7% |
| Other values (10) | 2118 |
Uppercase Letter
| Value | Count | Frequency (%) |
| D | 367 | |
| S | 330 | |
| R | 216 | |
| C | 208 | |
| E | 199 | |
| L | 188 | |
| N | 178 | |
| M | 178 | |
| O | 174 | |
| P | 174 | |
| Other values (2) | 309 |
Space Separator
| Value | Count | Frequency (%) |
| 1165 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 14181 | |
| Common | 1165 | 7.6% |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| o | 1510 | 10.6% |
| t | 1443 | 10.2% |
| i | 1119 | 7.9% |
| n | 934 | 6.6% |
| e | 900 | 6.3% |
| r | 869 | 6.1% |
| a | 859 | 6.1% |
| l | 748 | 5.3% |
| c | 612 | 4.3% |
| s | 548 | 3.9% |
| Other values (22) | 4639 |
Common
| Value | Count | Frequency (%) |
| 1165 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 15346 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| o | 1510 | 9.8% |
| t | 1443 | 9.4% |
| 1165 | 7.6% | |
| i | 1119 | 7.3% |
| n | 934 | 6.1% |
| e | 900 | 5.9% |
| r | 869 | 5.7% |
| a | 859 | 5.6% |
| l | 748 | 4.9% |
| c | 612 | 4.0% |
| Other values (23) | 5187 |
Product_Category
Categorical
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 7.9 KiB |
| Apparel | |
|---|---|
| Sneakers | |
| Accessories |
Length
| Max length | 11 |
|---|---|
| Median length | 8 |
| Mean length | 8.635 |
| Min length | 7 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Sneakers |
|---|---|
| 2nd row | Accessories |
| 3rd row | Sneakers |
| 4th row | Apparel |
| 5th row | Apparel |
Common Values
| Value | Count | Frequency (%) |
| Apparel | 346 | |
| Sneakers | 327 | |
| Accessories | 327 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| apparel | 346 | |
| sneakers | 327 | |
| accessories | 327 |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 1654 | |
| s | 1308 | |
| r | 1000 | |
| p | 692 | |
| A | 673 | |
| a | 673 | |
| c | 654 | 7.6% |
| l | 346 | 4.0% |
| S | 327 | 3.8% |
| k | 327 | 3.8% |
| Other values (3) | 981 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 7635 | |
| Uppercase Letter | 1000 | 11.6% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| e | 1654 | |
| s | 1308 | |
| r | 1000 | |
| p | 692 | |
| a | 673 | |
| c | 654 | 8.6% |
| l | 346 | 4.5% |
| k | 327 | 4.3% |
| n | 327 | 4.3% |
| o | 327 | 4.3% |
Uppercase Letter
| Value | Count | Frequency (%) |
| A | 673 | |
| S | 327 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 8635 |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| e | 1654 | |
| s | 1308 | |
| r | 1000 | |
| p | 692 | |
| A | 673 | |
| a | 673 | |
| c | 654 | 7.6% |
| l | 346 | 4.0% |
| S | 327 | 3.8% |
| k | 327 | 3.8% |
| Other values (3) | 981 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 8635 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| e | 1654 | |
| s | 1308 | |
| r | 1000 | |
| p | 692 | |
| A | 673 | |
| a | 673 | |
| c | 654 | 7.6% |
| l | 346 | 4.0% |
| S | 327 | 3.8% |
| k | 327 | 3.8% |
| Other values (3) | 981 |
Channel
Categorical
| Distinct | 6 |
|---|---|
| Distinct (%) | 0.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 7.9 KiB |
| TikTok | |
|---|---|
| YouTube | |
Length
| Max length | 10 |
|---|---|
| Median length | 8 |
| Mean length | 7.47 |
| Min length | 5 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | |
|---|---|
| 2nd row | |
| 3rd row | |
| 4th row | YouTube |
| 5th row | YouTube |
Common Values
| Value | Count | Frequency (%) |
| TikTok | 179 | |
| 175 | ||
| YouTube | 166 | |
| 163 | ||
| 163 | ||
| Google Ads | 154 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| tiktok | 179 | |
| 175 | ||
| youtube | 166 | |
| 163 | ||
| 163 | ||
| 154 | ||
| ads | 154 |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 979 | 13.1% |
| a | 676 | 9.0% |
| T | 524 | 7.0% |
| k | 521 | 7.0% |
| e | 483 | 6.5% |
| i | 342 | 4.6% |
| m | 338 | 4.5% |
| u | 332 | 4.4% |
| b | 329 | 4.4% |
| g | 329 | 4.4% |
| Other values (14) | 2617 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 5817 | |
| Uppercase Letter | 1499 | 20.1% |
| Space Separator | 154 | 2.1% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| o | 979 | |
| a | 676 | |
| k | 521 | |
| e | 483 | |
| i | 342 | 5.9% |
| m | 338 | 5.8% |
| u | 332 | 5.7% |
| b | 329 | 5.7% |
| g | 329 | 5.7% |
| s | 329 | 5.7% |
| Other values (6) | 1159 |
Uppercase Letter
| Value | Count | Frequency (%) |
| T | 524 | |
| I | 175 | 11.7% |
| Y | 166 | 11.1% |
| F | 163 | 10.9% |
| E | 163 | 10.9% |
| G | 154 | 10.3% |
| A | 154 | 10.3% |
Space Separator
| Value | Count | Frequency (%) |
| 154 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 7316 | |
| Common | 154 | 2.1% |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| o | 979 | 13.4% |
| a | 676 | 9.2% |
| T | 524 | 7.2% |
| k | 521 | 7.1% |
| e | 483 | 6.6% |
| i | 342 | 4.7% |
| m | 338 | 4.6% |
| u | 332 | 4.5% |
| b | 329 | 4.5% |
| g | 329 | 4.5% |
| Other values (13) | 2463 |
Common
| Value | Count | Frequency (%) |
| 154 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 7470 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| o | 979 | 13.1% |
| a | 676 | 9.0% |
| T | 524 | 7.0% |
| k | 521 | 7.0% |
| e | 483 | 6.5% |
| i | 342 | 4.6% |
| m | 338 | 4.5% |
| u | 332 | 4.4% |
| b | 329 | 4.4% |
| g | 329 | 4.4% |
| Other values (14) | 2617 |
Promo_Type
Categorical
| Distinct | 5 |
|---|---|
| Distinct (%) | 0.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 7.9 KiB |
| Flash Sale | |
|---|---|
| New Launch | |
| Influencer Collab | |
| Limited Edition | |
| Seasonal Sale |
Length
| Max length | 17 |
|---|---|
| Median length | 15 |
| Mean length | 12.979 |
| Min length | 10 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Seasonal Sale |
|---|---|
| 2nd row | Influencer Collab |
| 3rd row | Flash Sale |
| 4th row | Seasonal Sale |
| 5th row | New Launch |
Common Values
| Value | Count | Frequency (%) |
| Flash Sale | 205 | |
| New Launch | 204 | |
| Influencer Collab | 202 | |
| Limited Edition | 199 | |
| Seasonal Sale | 190 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| sale | 395 | |
| flash | 205 | |
| new | 204 | |
| launch | 204 | |
| influencer | 202 | |
| collab | 202 | |
| limited | 199 | |
| edition | 199 | |
| seasonal | 190 |
Most occurring characters
| Value | Count | Frequency (%) |
| l | 1396 | 10.8% |
| e | 1392 | 10.7% |
| a | 1386 | 10.7% |
| 1000 | 7.7% | |
| n | 997 | 7.7% |
| i | 796 | 6.1% |
| o | 591 | 4.6% |
| S | 585 | 4.5% |
| h | 409 | 3.2% |
| c | 406 | 3.1% |
| Other values (15) | 4021 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 9979 | |
| Uppercase Letter | 2000 | 15.4% |
| Space Separator | 1000 | 7.7% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| l | 1396 | |
| e | 1392 | |
| a | 1386 | |
| n | 997 | |
| i | 796 | |
| o | 591 | 5.9% |
| h | 409 | 4.1% |
| c | 406 | 4.1% |
| u | 406 | 4.1% |
| t | 398 | 4.0% |
| Other values (7) | 1802 |
Uppercase Letter
| Value | Count | Frequency (%) |
| S | 585 | |
| L | 403 | |
| F | 205 | 10.2% |
| N | 204 | 10.2% |
| I | 202 | 10.1% |
| C | 202 | 10.1% |
| E | 199 | 10.0% |
Space Separator
| Value | Count | Frequency (%) |
| 1000 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 11979 | |
| Common | 1000 | 7.7% |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| l | 1396 | 11.7% |
| e | 1392 | 11.6% |
| a | 1386 | 11.6% |
| n | 997 | 8.3% |
| i | 796 | 6.6% |
| o | 591 | 4.9% |
| S | 585 | 4.9% |
| h | 409 | 3.4% |
| c | 406 | 3.4% |
| u | 406 | 3.4% |
| Other values (14) | 3615 |
Common
| Value | Count | Frequency (%) |
| 1000 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 12979 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| l | 1396 | 10.8% |
| e | 1392 | 10.7% |
| a | 1386 | 10.7% |
| 1000 | 7.7% | |
| n | 997 | 7.7% |
| i | 796 | 6.1% |
| o | 591 | 4.6% |
| S | 585 | 4.5% |
| h | 409 | 3.2% |
| c | 406 | 3.1% |
| Other values (15) | 4021 |
Impressions
Real number (ℝ)
High correlation  Unique 
| Distinct | 1000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 226973.76 |
| Minimum | 10673 |
|---|---|
| Maximum | 995224 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 10673 |
|---|---|
| 5-th percentile | 24762 |
| Q1 | 95346 |
| median | 174447 |
| Q3 | 260984.75 |
| 95-th percentile | 791357.3 |
| Maximum | 995224 |
| Range | 984551 |
| Interquartile range (IQR) | 165638.75 |
Descriptive statistics
| Standard deviation | 211379.76 |
|---|---|
| Coefficient of variation (CV) | 0.93129601 |
| Kurtosis | 3.5057455 |
| Mean | 226973.76 |
| Median Absolute Deviation (MAD) | 81758.5 |
| Skewness | 1.9688757 |
| Sum | 2.2697376 × 108 |
| Variance | 4.4681402 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 122840 | 1 | 0.1% |
| 116037 | 1 | 0.1% |
| 102453 | 1 | 0.1% |
| 57515 | 1 | 0.1% |
| 25270 | 1 | 0.1% |
| 230029 | 1 | 0.1% |
| 71350 | 1 | 0.1% |
| 446345 | 1 | 0.1% |
| 157337 | 1 | 0.1% |
| 199447 | 1 | 0.1% |
| Other values (990) | 990 |
| Value | Count | Frequency (%) |
| 10673 | 1 | |
| 10883 | 1 | |
| 11138 | 1 | |
| 11480 | 1 | |
| 11548 | 1 | |
| 11634 | 1 | |
| 11667 | 1 | |
| 12111 | 1 | |
| 12329 | 1 | |
| 12602 | 1 |
| Value | Count | Frequency (%) |
| 995224 | 1 | |
| 992369 | 1 | |
| 990139 | 1 | |
| 983376 | 1 | |
| 982371 | 1 | |
| 979437 | 1 | |
| 977866 | 1 | |
| 964269 | 1 | |
| 959302 | 1 | |
| 958893 | 1 |
Clicks
Real number (ℝ)
High correlation 
| Distinct | 979 |
|---|---|
| Distinct (%) | 97.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 12952.034 |
| Minimum | 88 |
|---|---|
| Maximum | 126573 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 88 |
|---|---|
| 5-th percentile | 953.95 |
| Q1 | 3304 |
| median | 8289.5 |
| Q3 | 16286.5 |
| 95-th percentile | 40504.6 |
| Maximum | 126573 |
| Range | 126485 |
| Interquartile range (IQR) | 12982.5 |
Descriptive statistics
| Standard deviation | 16211.633 |
|---|---|
| Coefficient of variation (CV) | 1.2516669 |
| Kurtosis | 13.364744 |
| Mean | 12952.034 |
| Median Absolute Deviation (MAD) | 5456.5 |
| Skewness | 3.2396242 |
| Sum | 12952034 |
| Variance | 2.6281704 × 108 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 3270 | 2 | 0.2% |
| 2893 | 2 | 0.2% |
| 11543 | 2 | 0.2% |
| 7338 | 2 | 0.2% |
| 1848 | 2 | 0.2% |
| 6267 | 2 | 0.2% |
| 6373 | 2 | 0.2% |
| 7940 | 2 | 0.2% |
| 305 | 2 | 0.2% |
| 508 | 2 | 0.2% |
| Other values (969) | 980 |
| Value | Count | Frequency (%) |
| 88 | 1 | |
| 100 | 1 | |
| 102 | 1 | |
| 110 | 1 | |
| 176 | 1 | |
| 305 | 2 | |
| 308 | 1 | |
| 321 | 1 | |
| 363 | 1 | |
| 364 | 1 |
| Value | Count | Frequency (%) |
| 126573 | 1 | |
| 118069 | 1 | |
| 108926 | 1 | |
| 108261 | 1 | |
| 107766 | 1 | |
| 107228 | 1 | |
| 102882 | 1 | |
| 88563 | 1 | |
| 87599 | 1 | |
| 86086 | 1 |
Conversions
Real number (ℝ)
High correlation 
| Distinct | 866 |
|---|---|
| Distinct (%) | 86.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2247.554 |
| Minimum | 10 |
|---|---|
| Maximum | 25864 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 10 |
|---|---|
| 5-th percentile | 140.9 |
| Q1 | 538 |
| median | 1243.5 |
| Q3 | 2597 |
| 95-th percentile | 7586.8 |
| Maximum | 25864 |
| Range | 25854 |
| Interquartile range (IQR) | 2059 |
Descriptive statistics
| Standard deviation | 3224.5952 |
|---|---|
| Coefficient of variation (CV) | 1.4347131 |
| Kurtosis | 18.539142 |
| Mean | 2247.554 |
| Median Absolute Deviation (MAD) | 881.5 |
| Skewness | 3.8047674 |
| Sum | 2247554 |
| Variance | 10398014 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 165 | 4 | 0.4% |
| 318 | 4 | 0.4% |
| 178 | 4 | 0.4% |
| 485 | 4 | 0.4% |
| 348 | 3 | 0.3% |
| 102 | 3 | 0.3% |
| 566 | 3 | 0.3% |
| 289 | 3 | 0.3% |
| 793 | 3 | 0.3% |
| 155 | 3 | 0.3% |
| Other values (856) | 966 |
| Value | Count | Frequency (%) |
| 10 | 1 | |
| 17 | 2 | |
| 20 | 2 | |
| 33 | 1 | |
| 37 | 2 | |
| 39 | 1 | |
| 47 | 1 | |
| 51 | 1 | |
| 55 | 1 | |
| 58 | 1 |
| Value | Count | Frequency (%) |
| 25864 | 1 | |
| 24829 | 1 | |
| 24423 | 1 | |
| 23673 | 1 | |
| 23160 | 1 | |
| 23087 | 1 | |
| 21745 | 1 | |
| 20230 | 1 | |
| 20060 | 1 | |
| 19362 | 1 |
Cost
Real number (ℝ)
High correlation 
| Distinct | 999 |
|---|---|
| Distinct (%) | 99.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 38781.088 |
| Minimum | 230.16 |
|---|---|
| Maximum | 455746.14 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 230.16 |
|---|---|
| 5-th percentile | 2691.759 |
| Q1 | 10307.683 |
| median | 23859.34 |
| Q3 | 46250.365 |
| 95-th percentile | 124907.25 |
| Maximum | 455746.14 |
| Range | 455515.98 |
| Interquartile range (IQR) | 35942.683 |
Descriptive statistics
| Standard deviation | 50694.081 |
|---|---|
| Coefficient of variation (CV) | 1.3071856 |
| Kurtosis | 17.010508 |
| Mean | 38781.088 |
| Median Absolute Deviation (MAD) | 15925.345 |
| Skewness | 3.5632621 |
| Sum | 38781088 |
| Variance | 2.5698899 × 109 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 22040.16 | 2 | 0.2% |
| 11583.07 | 1 | 0.1% |
| 2280.77 | 1 | 0.1% |
| 22401.03 | 1 | 0.1% |
| 35888.84 | 1 | 0.1% |
| 18389.76 | 1 | 0.1% |
| 11394.37 | 1 | 0.1% |
| 44042.5 | 1 | 0.1% |
| 25364.46 | 1 | 0.1% |
| 21690.02 | 1 | 0.1% |
| Other values (989) | 989 |
| Value | Count | Frequency (%) |
| 230.16 | 1 | |
| 238.26 | 1 | |
| 287.35 | 1 | |
| 376.5 | 1 | |
| 421.22 | 1 | |
| 691.73 | 1 | |
| 755.16 | 1 | |
| 767.98 | 1 | |
| 828.47 | 1 | |
| 833.67 | 1 |
| Value | Count | Frequency (%) |
| 455746.14 | 1 | |
| 426072.47 | 1 | |
| 336896.23 | 1 | |
| 332890.62 | 1 | |
| 331206.61 | 1 | |
| 325878.93 | 1 | |
| 312849.28 | 1 | |
| 311886.39 | 1 | |
| 298301.88 | 1 | |
| 284126.27 | 1 |
Revenue
Real number (ℝ)
High correlation  Unique 
| Distinct | 1000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 456665.85 |
| Minimum | 2213.78 |
|---|---|
| Maximum | 5517215.3 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 2213.78 |
|---|---|
| 5-th percentile | 26930.785 |
| Q1 | 103295.68 |
| median | 239855.96 |
| Q3 | 514645.86 |
| 95-th percentile | 1563744.5 |
| Maximum | 5517215.3 |
| Range | 5515001.6 |
| Interquartile range (IQR) | 411350.19 |
Descriptive statistics
| Standard deviation | 665951.17 |
|---|---|
| Coefficient of variation (CV) | 1.4582898 |
| Kurtosis | 18.097037 |
| Mean | 456665.85 |
| Median Absolute Deviation (MAD) | 171805.08 |
| Skewness | 3.7667436 |
| Sum | 4.5666585 × 108 |
| Variance | 4.4349096 × 1011 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 285744.44 | 1 | 0.1% |
| 128822.6 | 1 | 0.1% |
| 334442.45 | 1 | 0.1% |
| 179203.34 | 1 | 0.1% |
| 38769.73 | 1 | 0.1% |
| 206689.65 | 1 | 0.1% |
| 88595 | 1 | 0.1% |
| 67023.58 | 1 | 0.1% |
| 121172.34 | 1 | 0.1% |
| 255679.59 | 1 | 0.1% |
| Other values (990) | 990 |
| Value | Count | Frequency (%) |
| 2213.78 | 1 | |
| 2714.13 | 1 | |
| 2885.26 | 1 | |
| 3658.35 | 1 | |
| 4508.71 | 1 | |
| 6933.6 | 1 | |
| 7641.99 | 1 | |
| 7965.59 | 1 | |
| 8543 | 1 | |
| 8557.69 | 1 |
| Value | Count | Frequency (%) |
| 5517215.34 | 1 | |
| 5004586.91 | 1 | |
| 4931152.09 | 1 | |
| 4924312 | 1 | |
| 4757261.76 | 1 | |
| 4530631.97 | 1 | |
| 4158418.43 | 1 | |
| 4129125.99 | 1 | |
| 4110033.93 | 1 | |
| 3786032.97 | 1 |
CTR
Real number (ℝ)
High correlation  Unique 
| Distinct | 1000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.6954839 |
| Minimum | 0.52733133 |
|---|---|
| Maximum | 14.955942 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 0.52733133 |
|---|---|
| 5-th percentile | 1.1807716 |
| Q1 | 3.0264127 |
| median | 5.2940613 |
| Q3 | 7.6607775 |
| 95-th percentile | 11.922195 |
| Maximum | 14.955942 |
| Range | 14.428611 |
| Interquartile range (IQR) | 4.6343648 |
Descriptive statistics
| Standard deviation | 3.2921459 |
|---|---|
| Coefficient of variation (CV) | 0.57802743 |
| Kurtosis | -0.20733975 |
| Mean | 5.6954839 |
| Median Absolute Deviation (MAD) | 2.3304638 |
| Skewness | 0.60031165 |
| Sum | 5695.4839 |
| Variance | 10.838225 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 5.564148486 | 1 | 0.1% |
| 2.910278618 | 1 | 0.1% |
| 11.00211804 | 1 | 0.1% |
| 11.06841693 | 1 | 0.1% |
| 6.588840522 | 1 | 0.1% |
| 5.215429359 | 1 | 0.1% |
| 4.632095305 | 1 | 0.1% |
| 1.439469469 | 1 | 0.1% |
| 5.384620274 | 1 | 0.1% |
| 5.068514442 | 1 | 0.1% |
| Other values (990) | 990 |
| Value | Count | Frequency (%) |
| 0.5273313307 | 1 | |
| 0.5279806699 | 1 | |
| 0.562280024 | 1 | |
| 0.5838335964 | 1 | |
| 0.5845117379 | 1 | |
| 0.599119877 | 1 | |
| 0.6020780053 | 1 | |
| 0.6238062158 | 1 | |
| 0.6860062032 | 1 | |
| 0.6955109221 | 1 |
| Value | Count | Frequency (%) |
| 14.95594207 | 1 | |
| 14.9134352 | 1 | |
| 14.83841602 | 1 | |
| 14.79561177 | 1 | |
| 14.68888101 | 1 | |
| 14.67014411 | 1 | |
| 14.65622706 | 1 | |
| 14.65486726 | 1 | |
| 14.54439442 | 1 | |
| 14.50927176 | 1 |
Conversion_Rate
Real number (ℝ)
High correlation 
| Distinct | 999 |
|---|---|
| Distinct (%) | 99.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 17.348882 |
| Minimum | 5.0249465 |
|---|---|
| Maximum | 34.953941 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 5.0249465 |
|---|---|
| 5-th percentile | 6.3969701 |
| Q1 | 11.851664 |
| median | 17.131639 |
| Q3 | 22.107965 |
| 95-th percentile | 30.794748 |
| Maximum | 34.953941 |
| Range | 29.928994 |
| Interquartile range (IQR) | 10.256301 |
Descriptive statistics
| Standard deviation | 7.1002115 |
|---|---|
| Coefficient of variation (CV) | 0.40926046 |
| Kurtosis | -0.48801584 |
| Mean | 17.348882 |
| Median Absolute Deviation (MAD) | 5.2087918 |
| Skewness | 0.31606093 |
| Sum | 17348.882 |
| Variance | 50.413003 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 12.5 | 2 | 0.2% |
| 8.214849921 | 1 | 0.1% |
| 26.5103697 | 1 | 0.1% |
| 6.574598678 | 1 | 0.1% |
| 9.97193761 | 1 | 0.1% |
| 19.2684711 | 1 | 0.1% |
| 18.92212023 | 1 | 0.1% |
| 18.48828957 | 1 | 0.1% |
| 5.182879377 | 1 | 0.1% |
| 19.96377157 | 1 | 0.1% |
| Other values (989) | 989 |
| Value | Count | Frequency (%) |
| 5.024946543 | 1 | |
| 5.052051439 | 1 | |
| 5.057096248 | 1 | |
| 5.079681275 | 1 | |
| 5.086580087 | 1 | |
| 5.097554952 | 1 | |
| 5.120248254 | 1 | |
| 5.132288094 | 1 | |
| 5.142475512 | 1 | |
| 5.150241915 | 1 |
| Value | Count | Frequency (%) |
| 34.95394063 | 1 | |
| 34.90547264 | 1 | |
| 34.86560082 | 1 | |
| 34.86423515 | 1 | |
| 34.86234315 | 1 | |
| 34.60746637 | 1 | |
| 34.59395757 | 1 | |
| 34.59187343 | 1 | |
| 34.56577816 | 1 | |
| 34.36018957 | 1 |
ROI
Real number (ℝ)
High correlation  Unique 
| Distinct | 1000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1110.0491 |
| Minimum | 119.17334 |
|---|---|
| Maximum | 3358.4927 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 7.9 KiB |
Quantile statistics
| Minimum | 119.17334 |
|---|---|
| 5-th percentile | 297.15645 |
| Q1 | 652.69639 |
| median | 1031.5873 |
| Q3 | 1445.2184 |
| 95-th percentile | 2215.8507 |
| Maximum | 3358.4927 |
| Range | 3239.3193 |
| Interquartile range (IQR) | 792.522 |
Descriptive statistics
| Standard deviation | 594.84381 |
|---|---|
| Coefficient of variation (CV) | 0.53587164 |
| Kurtosis | 0.60568927 |
| Mean | 1110.0491 |
| Median Absolute Deviation (MAD) | 389.2273 |
| Skewness | 0.83893951 |
| Sum | 1110049.1 |
| Variance | 353839.16 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1453.82365 | 1 | 0.1% |
| 1030.581155 | 1 | 0.1% |
| 659.3630016 | 1 | 0.1% |
| 1049.190932 | 1 | 0.1% |
| 484.1762034 | 1 | 0.1% |
| 370.0808252 | 1 | 0.1% |
| 678.8413949 | 1 | 0.1% |
| 164.2420931 | 1 | 0.1% |
| 440.9230736 | 1 | 0.1% |
| 630.0980014 | 1 | 0.1% |
| Other values (990) | 990 |
| Value | Count | Frequency (%) |
| 119.1733439 | 1 | |
| 141.4271705 | 1 | |
| 153.2213997 | 1 | |
| 155.1170612 | 1 | |
| 164.2420931 | 1 | |
| 183.0567436 | 1 | |
| 185.0538081 | 1 | |
| 190.7604207 | 1 | |
| 199.0095604 | 1 | |
| 200.2550242 | 1 |
| Value | Count | Frequency (%) |
| 3358.492671 | 1 | |
| 3287.61202 | 1 | |
| 3239.892853 | 1 | |
| 3166.873572 | 1 | |
| 3038.086042 | 1 | |
| 3010.981818 | 1 | |
| 3001.917012 | 1 | |
| 2976.340208 | 1 | |
| 2925.475027 | 1 | |
| 2896.132913 | 1 |
Interactions
Correlations
| CTR | Campaign_Name | Channel | Clicks | Conversion_Rate | Conversions | Cost | Impressions | Product_Category | Promo_Type | ROI | Revenue | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CTR | 1.000 | 0.000 | 0.284 | 0.592 | -0.054 | 0.535 | 0.584 | 0.008 | 0.000 | 0.000 | -0.025 | 0.528 |
| Campaign_Name | 0.000 | 1.000 | 0.000 | 0.206 | 0.023 | 0.153 | 0.188 | 0.270 | 0.000 | 0.041 | 0.035 | 0.146 |
| Channel | 0.284 | 0.000 | 1.000 | 0.096 | 0.049 | 0.076 | 0.080 | 0.035 | 0.044 | 0.000 | 0.000 | 0.084 |
| Clicks | 0.592 | 0.206 | 0.096 | 1.000 | -0.035 | 0.917 | 0.982 | 0.766 | 0.000 | 0.044 | 0.006 | 0.910 |
| Conversion_Rate | -0.054 | 0.023 | 0.049 | -0.035 | 1.000 | 0.327 | -0.035 | -0.005 | 0.385 | 0.033 | 0.866 | 0.322 |
| Conversions | 0.535 | 0.153 | 0.076 | 0.917 | 0.327 | 1.000 | 0.903 | 0.710 | 0.085 | 0.000 | 0.324 | 0.992 |
| Cost | 0.584 | 0.188 | 0.080 | 0.982 | -0.035 | 0.903 | 1.000 | 0.751 | 0.000 | 0.000 | -0.058 | 0.896 |
| Impressions | 0.008 | 0.270 | 0.035 | 0.766 | -0.005 | 0.710 | 0.751 | 1.000 | 0.000 | 0.066 | 0.024 | 0.707 |
| Product_Category | 0.000 | 0.000 | 0.044 | 0.000 | 0.385 | 0.085 | 0.000 | 0.000 | 1.000 | 0.000 | 0.281 | 0.106 |
| Promo_Type | 0.000 | 0.041 | 0.000 | 0.044 | 0.033 | 0.000 | 0.000 | 0.066 | 0.000 | 1.000 | 0.048 | 0.026 |
| ROI | -0.025 | 0.035 | 0.000 | 0.006 | 0.866 | 0.324 | -0.058 | 0.024 | 0.281 | 0.048 | 1.000 | 0.352 |
| Revenue | 0.528 | 0.146 | 0.084 | 0.910 | 0.322 | 0.992 | 0.896 | 0.707 | 0.106 | 0.026 | 0.352 | 1.000 |
Missing values
Sample
| Campaign_ID | Campaign_Name | Product_Category | Channel | Promo_Type | Impressions | Clicks | Conversions | Cost | Revenue | CTR | Conversion_Rate | ROI | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | AD001 | Yeezy Collection | Sneakers | Seasonal Sale | 116037 | 3377 | 639 | 11394.37 | 128822.60 | 2.910279 | 18.922120 | 1030.581155 | |
| 1 | AD002 | NMD Drop | Accessories | Influencer Collab | 102453 | 11272 | 2084 | 44042.50 | 334442.45 | 11.002118 | 18.488290 | 659.363002 | |
| 2 | AD003 | NMD Restock | Sneakers | Flash Sale | 57515 | 6366 | 755 | 15593.87 | 179203.34 | 11.068417 | 11.859881 | 1049.190932 | |
| 3 | AD004 | Stan Smith Restock | Apparel | YouTube | Seasonal Sale | 25270 | 1665 | 233 | 6636.65 | 38769.73 | 6.588841 | 13.993994 | 484.176203 |
| 4 | AD005 | Predator Drop | Apparel | YouTube | New Launch | 230029 | 11997 | 1315 | 43968.96 | 206689.65 | 5.215429 | 10.961074 | 370.080825 |
| 5 | AD006 | Yeezy Restock | Apparel | YouTube | Seasonal Sale | 71350 | 3305 | 558 | 11375.23 | 88595.00 | 4.632095 | 16.883510 | 678.841395 |
| 6 | AD007 | NMD Launch | Accessories | TikTok | Flash Sale | 446345 | 6425 | 333 | 25364.46 | 67023.58 | 1.439469 | 5.182879 | 164.242093 |
| 7 | AD008 | Originals Collection | Accessories | Limited Edition | 104317 | 15323 | 1528 | 35888.84 | 314364.38 | 14.688881 | 9.971938 | 775.939094 | |
| 8 | AD009 | Originals Launch | Accessories | TikTok | Seasonal Sale | 155837 | 10489 | 2094 | 21690.02 | 482235.32 | 6.730751 | 19.963772 | 2123.305096 |
| 9 | AD010 | NMD Edition | Sneakers | TikTok | Seasonal Sale | 35756 | 508 | 64 | 1763.89 | 14052.27 | 1.420741 | 12.598425 | 696.663624 |
| Campaign_ID | Campaign_Name | Product_Category | Channel | Promo_Type | Impressions | Clicks | Conversions | Cost | Revenue | CTR | Conversion_Rate | ROI | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 990 | AD991 | Ultraboost Drop | Sneakers | TikTok | Flash Sale | 254796 | 7715 | 2302 | 28628.37 | 433208.13 | 3.027913 | 29.837978 | 1413.212698 |
| 991 | AD992 | Originals Collection | Apparel | YouTube | Influencer Collab | 272048 | 18212 | 4377 | 50802.01 | 1087980.60 | 6.694407 | 24.033604 | 2041.609358 |
| 992 | AD993 | NMD Restock | Sneakers | TikTok | Limited Edition | 152956 | 11709 | 1953 | 38842.22 | 437602.49 | 7.655143 | 16.679477 | 1026.615549 |
| 993 | AD994 | Predator Edition | Apparel | YouTube | Limited Edition | 198262 | 1426 | 155 | 5426.52 | 33019.18 | 0.719250 | 10.869565 | 508.477993 |
| 994 | AD995 | Stan Smith Restock | Sneakers | TikTok | Limited Edition | 69817 | 4474 | 1055 | 15632.93 | 188198.02 | 6.408181 | 23.580688 | 1103.856347 |
| 995 | AD996 | Yeezy Drop | Sneakers | Limited Edition | 159190 | 14097 | 3496 | 45968.76 | 536125.31 | 8.855456 | 24.799603 | 1066.281862 | |
| 996 | AD997 | NMD Restock | Apparel | New Launch | 47332 | 814 | 102 | 2688.32 | 20356.28 | 1.719767 | 12.530713 | 657.211939 | |
| 997 | AD998 | Stan Smith Restock | Apparel | Seasonal Sale | 265037 | 8051 | 1264 | 17856.72 | 292253.81 | 3.037689 | 15.699913 | 1536.660092 | |
| 998 | AD999 | Stan Smith Launch | Accessories | Influencer Collab | 592928 | 36241 | 7339 | 130111.57 | 1618112.55 | 6.112209 | 20.250545 | 1143.634636 | |
| 999 | AD1000 | Originals Collection | Sneakers | TikTok | Flash Sale | 122840 | 6835 | 1317 | 18389.76 | 285744.44 | 5.564148 | 19.268471 | 1453.823650 |