Adidas Marketing Report

Brought to you by YData

Dataset statistics

Number of variables	13
Number of observations	1000
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	101.7 KiB
Average record size in memory	104.1 B

Variable types

Text	1
Categorical	4
Numeric	8

Alerts

`CTR` is highly overall correlated with `Clicks` and 3 other fields	High correlation
`Clicks` is highly overall correlated with `CTR` and 4 other fields	High correlation
`Conversion_Rate` is highly overall correlated with `ROI`	High correlation
`Conversions` is highly overall correlated with `CTR` and 4 other fields	High correlation
`Cost` is highly overall correlated with `CTR` and 4 other fields	High correlation
`Impressions` is highly overall correlated with `Clicks` and 3 other fields	High correlation
`ROI` is highly overall correlated with `Conversion_Rate`	High correlation
`Revenue` is highly overall correlated with `CTR` and 4 other fields	High correlation
`Campaign_ID` has unique values	Unique
`Impressions` has unique values	Unique
`Revenue` has unique values	Unique
`CTR` has unique values	Unique
`ROI` has unique values	Unique

Reproduction

Analysis started	2025-04-28 17:29:38.753087
Analysis finished	2025-04-28 17:29:56.470427
Duration	17.72 seconds
Software version	ydata-profiling vv4.16.1
Download configuration	config.json

Campaign_ID
Text

Unique

Distinct	1000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Memory size	7.9 KiB

Length

Max length	6
Median length	5
Mean length	5.001
Min length	5

Characters and Unicode

Total characters	5001
Distinct characters	12
Distinct categories	2 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	1000 ?
Unique (%)	100.0%

Sample

1st row	AD001
2nd row	AD002
3rd row	AD003
4th row	AD004
5th row	AD005

Value	Count	Frequency (%)
ad009	1	0.1%
ad1000	1	0.1%
ad001	1	0.1%
ad002	1	0.1%
ad003	1	0.1%
ad004	1	0.1%
ad005	1	0.1%
ad006	1	0.1%
ad985	1	0.1%
ad986	1	0.1%
Other values (990)	990	99.0%

Most occurring characters

Value	Count	Frequency (%)
A	1000	20.0%
D	1000	20.0%
1	301	6.0%
0	300	6.0%
2	300	6.0%
3	300	6.0%
4	300	6.0%
5	300	6.0%
6	300	6.0%
7	300	6.0%
Other values (2)	600	12.0%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	3001	60.0%
Uppercase Letter	2000	40.0%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
1	301	10.0%
0	300	10.0%
2	300	10.0%
3	300	10.0%
4	300	10.0%
5	300	10.0%
6	300	10.0%
7	300	10.0%
9	300	10.0%
8	300	10.0%

Uppercase Letter

Value	Count	Frequency (%)
A	1000	50.0%
D	1000	50.0%

Most occurring scripts

Value	Count	Frequency (%)
Common	3001	60.0%
Latin	2000	40.0%

Most frequent character per script

Common

Value	Count	Frequency (%)
1	301	10.0%
0	300	10.0%
2	300	10.0%
3	300	10.0%
4	300	10.0%
5	300	10.0%
6	300	10.0%
7	300	10.0%
9	300	10.0%
8	300	10.0%

Latin

Value	Count	Frequency (%)
A	1000	50.0%
D	1000	50.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	5001	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
A	1000	20.0%
D	1000	20.0%
1	301	6.0%
0	300	6.0%
2	300	6.0%
3	300	6.0%
4	300	6.0%
5	300	6.0%
6	300	6.0%
7	300	6.0%
Other values (2)	600	12.0%

Campaign_Name
Categorical

Distinct	30
Distinct (%)	3.0%
Missing	0
Missing (%)	0.0%
Memory size	7.9 KiB

Originals Drop	44
NMD Edition	42
Predator Edition	41
NMD Restock	41
Stan Smith Collection	41
Other values (25)	791

Length

Max length	21
Median length	17
Mean length	15.346
Min length	8

Characters and Unicode

Total characters	15346
Distinct characters	33
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Yeezy Collection
2nd row	NMD Drop
3rd row	NMD Restock
4th row	Stan Smith Restock
5th row	Predator Drop

Common Values

Value	Count	Frequency (%)
Originals Drop	44	4.4%
NMD Edition	42	4.2%
Predator Edition	41	4.1%
NMD Restock	41	4.1%
Stan Smith Collection	41	4.1%
Ultraboost Launch	40	4.0%
Stan Smith Restock	39	3.9%
Yeezy Restock	38	3.8%
NMD Launch	38	3.8%
Predator Collection	36	3.6%
Other values (20)	600	60.0%

Length

Histogram of lengths of the category

Value	Count	Frequency (%)
restock	216	10.0%
collection	208	9.6%
edition	199	9.2%
drop	189	8.7%
launch	188	8.7%
nmd	178	8.2%
originals	174	8.0%
predator	174	8.0%
smith	165	7.6%
stan	165	7.6%
Other values (2)	309	14.3%

Most occurring characters

Value	Count	Frequency (%)
o	1510	9.8%
t	1443	9.4%
	1165	7.6%
i	1119	7.3%
n	934	6.1%
e	900	5.9%
r	869	5.7%
a	859	5.6%
l	748	4.9%
c	612	4.0%
Other values (23)	5187	33.8%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	11660	76.0%
Uppercase Letter	2521	16.4%
Space Separator	1165	7.6%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
o	1510	13.0%
t	1443	12.4%
i	1119	9.6%
n	934	8.0%
e	900	7.7%
r	869	7.5%
a	859	7.4%
l	748	6.4%
c	612	5.2%
s	548	4.7%
Other values (10)	2118	18.2%

Uppercase Letter

Value	Count	Frequency (%)
D	367	14.6%
S	330	13.1%
R	216	8.6%
C	208	8.3%
E	199	7.9%
L	188	7.5%
N	178	7.1%
M	178	7.1%
O	174	6.9%
P	174	6.9%
Other values (2)	309	12.3%

Space Separator

Value	Count	Frequency (%)
	1165	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	14181	92.4%
Common	1165	7.6%

Most frequent character per script

Latin

Value	Count	Frequency (%)
o	1510	10.6%
t	1443	10.2%
i	1119	7.9%
n	934	6.6%
e	900	6.3%
r	869	6.1%
a	859	6.1%
l	748	5.3%
c	612	4.3%
s	548	3.9%
Other values (22)	4639	32.7%

Common

Value	Count	Frequency (%)
	1165	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	15346	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
o	1510	9.8%
t	1443	9.4%
	1165	7.6%
i	1119	7.3%
n	934	6.1%
e	900	5.9%
r	869	5.7%
a	859	5.6%
l	748	4.9%
c	612	4.0%
Other values (23)	5187	33.8%

Product_Category
Categorical

Distinct	3
Distinct (%)	0.3%
Missing	0
Missing (%)	0.0%
Memory size	7.9 KiB

Apparel	346
Sneakers	327
Accessories	327

Length

Max length	11
Median length	8
Mean length	8.635
Min length	7

Characters and Unicode

Total characters	8635
Distinct characters	13
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Sneakers
2nd row	Accessories
3rd row	Sneakers
4th row	Apparel
5th row	Apparel

Common Values

Value	Count	Frequency (%)
Apparel	346	34.6%
Sneakers	327	32.7%
Accessories	327	32.7%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
apparel	346	34.6%
sneakers	327	32.7%
accessories	327	32.7%

Most occurring characters

Value	Count	Frequency (%)
e	1654	19.2%
s	1308	15.1%
r	1000	11.6%
p	692	8.0%
A	673	7.8%
a	673	7.8%
c	654	7.6%
l	346	4.0%
S	327	3.8%
k	327	3.8%
Other values (3)	981	11.4%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	7635	88.4%
Uppercase Letter	1000	11.6%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
e	1654	21.7%
s	1308	17.1%
r	1000	13.1%
p	692	9.1%
a	673	8.8%
c	654	8.6%
l	346	4.5%
k	327	4.3%
n	327	4.3%
o	327	4.3%

Uppercase Letter

Value	Count	Frequency (%)
A	673	67.3%
S	327	32.7%

Most occurring scripts

Value	Count	Frequency (%)
Latin	8635	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
e	1654	19.2%
s	1308	15.1%
r	1000	11.6%
p	692	8.0%
A	673	7.8%
a	673	7.8%
c	654	7.6%
l	346	4.0%
S	327	3.8%
k	327	3.8%
Other values (3)	981	11.4%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	8635	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
e	1654	19.2%
s	1308	15.1%
r	1000	11.6%
p	692	8.0%
A	673	7.8%
a	673	7.8%
c	654	7.6%
l	346	4.0%
S	327	3.8%
k	327	3.8%
Other values (3)	981	11.4%

Channel
Categorical

Distinct	6
Distinct (%)	0.6%
Missing	0
Missing (%)	0.0%
Memory size	7.9 KiB

TikTok	179
Instagram	175
YouTube	166
Facebook	163
Email	163

Length

Max length	10
Median length	8
Mean length	7.47
Min length	5

Characters and Unicode

Total characters	7470
Distinct characters	24
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Facebook
2nd row	Instagram
3rd row	Email
4th row	YouTube
5th row	YouTube

Common Values

Value	Count	Frequency (%)
TikTok	179	17.9%
Instagram	175	17.5%
YouTube	166	16.6%
Facebook	163	16.3%
Email	163	16.3%
Google Ads	154	15.4%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
tiktok	179	15.5%
instagram	175	15.2%
youtube	166	14.4%
facebook	163	14.1%
email	163	14.1%
google	154	13.3%
ads	154	13.3%

Most occurring characters

Value	Count	Frequency (%)
o	979	13.1%
a	676	9.0%
T	524	7.0%
k	521	7.0%
e	483	6.5%
i	342	4.6%
m	338	4.5%
u	332	4.4%
b	329	4.4%
g	329	4.4%
Other values (14)	2617	35.0%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	5817	77.9%
Uppercase Letter	1499	20.1%
Space Separator	154	2.1%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
o	979	16.8%
a	676	11.6%
k	521	9.0%
e	483	8.3%
i	342	5.9%
m	338	5.8%
u	332	5.7%
b	329	5.7%
g	329	5.7%
s	329	5.7%
Other values (6)	1159	19.9%

Uppercase Letter

Value	Count	Frequency (%)
T	524	35.0%
I	175	11.7%
Y	166	11.1%
F	163	10.9%
E	163	10.9%
G	154	10.3%
A	154	10.3%

Space Separator

Value	Count	Frequency (%)
	154	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	7316	97.9%
Common	154	2.1%

Most frequent character per script

Latin

Value	Count	Frequency (%)
o	979	13.4%
a	676	9.2%
T	524	7.2%
k	521	7.1%
e	483	6.6%
i	342	4.7%
m	338	4.6%
u	332	4.5%
b	329	4.5%
g	329	4.5%
Other values (13)	2463	33.7%

Common

Value	Count	Frequency (%)
	154	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	7470	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
o	979	13.1%
a	676	9.0%
T	524	7.0%
k	521	7.0%
e	483	6.5%
i	342	4.6%
m	338	4.5%
u	332	4.4%
b	329	4.4%
g	329	4.4%
Other values (14)	2617	35.0%

Promo_Type
Categorical

Distinct	5
Distinct (%)	0.5%
Missing	0
Missing (%)	0.0%
Memory size	7.9 KiB

Flash Sale	205
New Launch	204
Influencer Collab	202
Limited Edition	199
Seasonal Sale	190

Length

Max length	17
Median length	15
Mean length	12.979
Min length	10

Characters and Unicode

Total characters	12979
Distinct characters	25
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Seasonal Sale
2nd row	Influencer Collab
3rd row	Flash Sale
4th row	Seasonal Sale
5th row	New Launch

Common Values

Value	Count	Frequency (%)
Flash Sale	205	20.5%
New Launch	204	20.4%
Influencer Collab	202	20.2%
Limited Edition	199	19.9%
Seasonal Sale	190	19.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
sale	395	19.8%
flash	205	10.2%
new	204	10.2%
launch	204	10.2%
influencer	202	10.1%
collab	202	10.1%
limited	199	10.0%
edition	199	10.0%
seasonal	190	9.5%

Most occurring characters

Value	Count	Frequency (%)
l	1396	10.8%
e	1392	10.7%
a	1386	10.7%
	1000	7.7%
n	997	7.7%
i	796	6.1%
o	591	4.6%
S	585	4.5%
h	409	3.2%
c	406	3.1%
Other values (15)	4021	31.0%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	9979	76.9%
Uppercase Letter	2000	15.4%
Space Separator	1000	7.7%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
l	1396	14.0%
e	1392	13.9%
a	1386	13.9%
n	997	10.0%
i	796	8.0%
o	591	5.9%
h	409	4.1%
c	406	4.1%
u	406	4.1%
t	398	4.0%
Other values (7)	1802	18.1%

Uppercase Letter

Value	Count	Frequency (%)
S	585	29.2%
L	403	20.2%
F	205	10.2%
N	204	10.2%
I	202	10.1%
C	202	10.1%
E	199	10.0%

Space Separator

Value	Count	Frequency (%)
	1000	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	11979	92.3%
Common	1000	7.7%

Most frequent character per script

Latin

Value	Count	Frequency (%)
l	1396	11.7%
e	1392	11.6%
a	1386	11.6%
n	997	8.3%
i	796	6.6%
o	591	4.9%
S	585	4.9%
h	409	3.4%
c	406	3.4%
u	406	3.4%
Other values (14)	3615	30.2%

Common

Value	Count	Frequency (%)
	1000	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	12979	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
l	1396	10.8%
e	1392	10.7%
a	1386	10.7%
	1000	7.7%
n	997	7.7%
i	796	6.1%
o	591	4.6%
S	585	4.5%
h	409	3.2%
c	406	3.1%
Other values (15)	4021	31.0%

Impressions
Real number (ℝ)

High correlation Unique

Distinct	1000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	226973.76

Minimum	10673
Maximum	995224
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	10673
5-th percentile	24762
Q1	95346
median	174447
Q3	260984.75
95-th percentile	791357.3
Maximum	995224
Range	984551
Interquartile range (IQR)	165638.75

Descriptive statistics

Standard deviation	211379.76
Coefficient of variation (CV)	0.93129601
Kurtosis	3.5057455
Mean	226973.76
Median Absolute Deviation (MAD)	81758.5
Skewness	1.9688757
Sum	2.2697376 × 10⁸
Variance	4.4681402 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
122840	1	0.1%
116037	1	0.1%
102453	1	0.1%
57515	1	0.1%
25270	1	0.1%
230029	1	0.1%
71350	1	0.1%
446345	1	0.1%
157337	1	0.1%
199447	1	0.1%
Other values (990)	990	99.0%

Value	Count	Frequency (%)
10673	1	0.1%
10883	1	0.1%
11138	1	0.1%
11480	1	0.1%
11548	1	0.1%
11634	1	0.1%
11667	1	0.1%
12111	1	0.1%
12329	1	0.1%
12602	1	0.1%

Value	Count	Frequency (%)
995224	1	0.1%
992369	1	0.1%
990139	1	0.1%
983376	1	0.1%
982371	1	0.1%
979437	1	0.1%
977866	1	0.1%
964269	1	0.1%
959302	1	0.1%
958893	1	0.1%

Clicks
Real number (ℝ)

High correlation

Distinct	979
Distinct (%)	97.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	12952.034

Minimum	88
Maximum	126573
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	88
5-th percentile	953.95
Q1	3304
median	8289.5
Q3	16286.5
95-th percentile	40504.6
Maximum	126573
Range	126485
Interquartile range (IQR)	12982.5

Descriptive statistics

Standard deviation	16211.633
Coefficient of variation (CV)	1.2516669
Kurtosis	13.364744
Mean	12952.034
Median Absolute Deviation (MAD)	5456.5
Skewness	3.2396242
Sum	12952034
Variance	2.6281704 × 10⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
3270	2	0.2%
2893	2	0.2%
11543	2	0.2%
7338	2	0.2%
1848	2	0.2%
6267	2	0.2%
6373	2	0.2%
7940	2	0.2%
305	2	0.2%
508	2	0.2%
Other values (969)	980	98.0%

Value	Count	Frequency (%)
88	1	0.1%
100	1	0.1%
102	1	0.1%
110	1	0.1%
176	1	0.1%
305	2	0.2%
308	1	0.1%
321	1	0.1%
363	1	0.1%
364	1	0.1%

Value	Count	Frequency (%)
126573	1	0.1%
118069	1	0.1%
108926	1	0.1%
108261	1	0.1%
107766	1	0.1%
107228	1	0.1%
102882	1	0.1%
88563	1	0.1%
87599	1	0.1%
86086	1	0.1%

Conversions
Real number (ℝ)

High correlation

Distinct	866
Distinct (%)	86.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2247.554

Minimum	10
Maximum	25864
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	10
5-th percentile	140.9
Q1	538
median	1243.5
Q3	2597
95-th percentile	7586.8
Maximum	25864
Range	25854
Interquartile range (IQR)	2059

Descriptive statistics

Standard deviation	3224.5952
Coefficient of variation (CV)	1.4347131
Kurtosis	18.539142
Mean	2247.554
Median Absolute Deviation (MAD)	881.5
Skewness	3.8047674
Sum	2247554
Variance	10398014
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
165	4	0.4%
318	4	0.4%
178	4	0.4%
485	4	0.4%
348	3	0.3%
102	3	0.3%
566	3	0.3%
289	3	0.3%
793	3	0.3%
155	3	0.3%
Other values (856)	966	96.6%

Value	Count	Frequency (%)
10	1	0.1%
17	2	0.2%
20	2	0.2%
33	1	0.1%
37	2	0.2%
39	1	0.1%
47	1	0.1%
51	1	0.1%
55	1	0.1%
58	1	0.1%

Value	Count	Frequency (%)
25864	1	0.1%
24829	1	0.1%
24423	1	0.1%
23673	1	0.1%
23160	1	0.1%
23087	1	0.1%
21745	1	0.1%
20230	1	0.1%
20060	1	0.1%
19362	1	0.1%

Cost
Real number (ℝ)

High correlation

Distinct	999
Distinct (%)	99.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	38781.088

Minimum	230.16
Maximum	455746.14
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	230.16
5-th percentile	2691.759
Q1	10307.683
median	23859.34
Q3	46250.365
95-th percentile	124907.25
Maximum	455746.14
Range	455515.98
Interquartile range (IQR)	35942.683

Descriptive statistics

Standard deviation	50694.081
Coefficient of variation (CV)	1.3071856
Kurtosis	17.010508
Mean	38781.088
Median Absolute Deviation (MAD)	15925.345
Skewness	3.5632621
Sum	38781088
Variance	2.5698899 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
22040.16	2	0.2%
11583.07	1	0.1%
2280.77	1	0.1%
22401.03	1	0.1%
35888.84	1	0.1%
18389.76	1	0.1%
11394.37	1	0.1%
44042.5	1	0.1%
25364.46	1	0.1%
21690.02	1	0.1%
Other values (989)	989	98.9%

Value	Count	Frequency (%)
230.16	1	0.1%
238.26	1	0.1%
287.35	1	0.1%
376.5	1	0.1%
421.22	1	0.1%
691.73	1	0.1%
755.16	1	0.1%
767.98	1	0.1%
828.47	1	0.1%
833.67	1	0.1%

Value	Count	Frequency (%)
455746.14	1	0.1%
426072.47	1	0.1%
336896.23	1	0.1%
332890.62	1	0.1%
331206.61	1	0.1%
325878.93	1	0.1%
312849.28	1	0.1%
311886.39	1	0.1%
298301.88	1	0.1%
284126.27	1	0.1%

Revenue
Real number (ℝ)

High correlation Unique

Distinct	1000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	456665.85

Minimum	2213.78
Maximum	5517215.3
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	2213.78
5-th percentile	26930.785
Q1	103295.68
median	239855.96
Q3	514645.86
95-th percentile	1563744.5
Maximum	5517215.3
Range	5515001.6
Interquartile range (IQR)	411350.19

Descriptive statistics

Standard deviation	665951.17
Coefficient of variation (CV)	1.4582898
Kurtosis	18.097037
Mean	456665.85
Median Absolute Deviation (MAD)	171805.08
Skewness	3.7667436
Sum	4.5666585 × 10⁸
Variance	4.4349096 × 10¹¹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
285744.44	1	0.1%
128822.6	1	0.1%
334442.45	1	0.1%
179203.34	1	0.1%
38769.73	1	0.1%
206689.65	1	0.1%
88595	1	0.1%
67023.58	1	0.1%
121172.34	1	0.1%
255679.59	1	0.1%
Other values (990)	990	99.0%

Value	Count	Frequency (%)
2213.78	1	0.1%
2714.13	1	0.1%
2885.26	1	0.1%
3658.35	1	0.1%
4508.71	1	0.1%
6933.6	1	0.1%
7641.99	1	0.1%
7965.59	1	0.1%
8543	1	0.1%
8557.69	1	0.1%

Value	Count	Frequency (%)
5517215.34	1	0.1%
5004586.91	1	0.1%
4931152.09	1	0.1%
4924312	1	0.1%
4757261.76	1	0.1%
4530631.97	1	0.1%
4158418.43	1	0.1%
4129125.99	1	0.1%
4110033.93	1	0.1%
3786032.97	1	0.1%

CTR
Real number (ℝ)

High correlation Unique

Distinct	1000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	5.6954839

Minimum	0.52733133
Maximum	14.955942
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	0.52733133
5-th percentile	1.1807716
Q1	3.0264127
median	5.2940613
Q3	7.6607775
95-th percentile	11.922195
Maximum	14.955942
Range	14.428611
Interquartile range (IQR)	4.6343648

Descriptive statistics

Standard deviation	3.2921459
Coefficient of variation (CV)	0.57802743
Kurtosis	-0.20733975
Mean	5.6954839
Median Absolute Deviation (MAD)	2.3304638
Skewness	0.60031165
Sum	5695.4839
Variance	10.838225
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
5.564148486	1	0.1%
2.910278618	1	0.1%
11.00211804	1	0.1%
11.06841693	1	0.1%
6.588840522	1	0.1%
5.215429359	1	0.1%
4.632095305	1	0.1%
1.439469469	1	0.1%
5.384620274	1	0.1%
5.068514442	1	0.1%
Other values (990)	990	99.0%

Value	Count	Frequency (%)
0.5273313307	1	0.1%
0.5279806699	1	0.1%
0.562280024	1	0.1%
0.5838335964	1	0.1%
0.5845117379	1	0.1%
0.599119877	1	0.1%
0.6020780053	1	0.1%
0.6238062158	1	0.1%
0.6860062032	1	0.1%
0.6955109221	1	0.1%

Value	Count	Frequency (%)
14.95594207	1	0.1%
14.9134352	1	0.1%
14.83841602	1	0.1%
14.79561177	1	0.1%
14.68888101	1	0.1%
14.67014411	1	0.1%
14.65622706	1	0.1%
14.65486726	1	0.1%
14.54439442	1	0.1%
14.50927176	1	0.1%

Conversion_Rate
Real number (ℝ)

High correlation

Distinct	999
Distinct (%)	99.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	17.348882

Minimum	5.0249465
Maximum	34.953941
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	5.0249465
5-th percentile	6.3969701
Q1	11.851664
median	17.131639
Q3	22.107965
95-th percentile	30.794748
Maximum	34.953941
Range	29.928994
Interquartile range (IQR)	10.256301

Descriptive statistics

Standard deviation	7.1002115
Coefficient of variation (CV)	0.40926046
Kurtosis	-0.48801584
Mean	17.348882
Median Absolute Deviation (MAD)	5.2087918
Skewness	0.31606093
Sum	17348.882
Variance	50.413003
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
12.5	2	0.2%
8.214849921	1	0.1%
26.5103697	1	0.1%
6.574598678	1	0.1%
9.97193761	1	0.1%
19.2684711	1	0.1%
18.92212023	1	0.1%
18.48828957	1	0.1%
5.182879377	1	0.1%
19.96377157	1	0.1%
Other values (989)	989	98.9%

Value	Count	Frequency (%)
5.024946543	1	0.1%
5.052051439	1	0.1%
5.057096248	1	0.1%
5.079681275	1	0.1%
5.086580087	1	0.1%
5.097554952	1	0.1%
5.120248254	1	0.1%
5.132288094	1	0.1%
5.142475512	1	0.1%
5.150241915	1	0.1%

Value	Count	Frequency (%)
34.95394063	1	0.1%
34.90547264	1	0.1%
34.86560082	1	0.1%
34.86423515	1	0.1%
34.86234315	1	0.1%
34.60746637	1	0.1%
34.59395757	1	0.1%
34.59187343	1	0.1%
34.56577816	1	0.1%
34.36018957	1	0.1%

ROI
Real number (ℝ)

High correlation Unique

Distinct	1000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	1110.0491

Minimum	119.17334
Maximum	3358.4927
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	7.9 KiB

Quantile statistics

Minimum	119.17334
5-th percentile	297.15645
Q1	652.69639
median	1031.5873
Q3	1445.2184
95-th percentile	2215.8507
Maximum	3358.4927
Range	3239.3193
Interquartile range (IQR)	792.522

Descriptive statistics

Standard deviation	594.84381
Coefficient of variation (CV)	0.53587164
Kurtosis	0.60568927
Mean	1110.0491
Median Absolute Deviation (MAD)	389.2273
Skewness	0.83893951
Sum	1110049.1
Variance	353839.16
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1453.82365	1	0.1%
1030.581155	1	0.1%
659.3630016	1	0.1%
1049.190932	1	0.1%
484.1762034	1	0.1%
370.0808252	1	0.1%
678.8413949	1	0.1%
164.2420931	1	0.1%
440.9230736	1	0.1%
630.0980014	1	0.1%
Other values (990)	990	99.0%

Value	Count	Frequency (%)
119.1733439	1	0.1%
141.4271705	1	0.1%
153.2213997	1	0.1%
155.1170612	1	0.1%
164.2420931	1	0.1%
183.0567436	1	0.1%
185.0538081	1	0.1%
190.7604207	1	0.1%
199.0095604	1	0.1%
200.2550242	1	0.1%

Value	Count	Frequency (%)
3358.492671	1	0.1%
3287.61202	1	0.1%
3239.892853	1	0.1%
3166.873572	1	0.1%
3038.086042	1	0.1%
3010.981818	1	0.1%
3001.917012	1	0.1%
2976.340208	1	0.1%
2925.475027	1	0.1%
2896.132913	1	0.1%

	CTR	Campaign_Name	Channel	Clicks	Conversion_Rate	Conversions	Cost	Impressions	Product_Category	Promo_Type	ROI	Revenue
CTR	1.000	0.000	0.284	0.592	-0.054	0.535	0.584	0.008	0.000	0.000	-0.025	0.528
Campaign_Name	0.000	1.000	0.000	0.206	0.023	0.153	0.188	0.270	0.000	0.041	0.035	0.146
Channel	0.284	0.000	1.000	0.096	0.049	0.076	0.080	0.035	0.044	0.000	0.000	0.084
Clicks	0.592	0.206	0.096	1.000	-0.035	0.917	0.982	0.766	0.000	0.044	0.006	0.910
Conversion_Rate	-0.054	0.023	0.049	-0.035	1.000	0.327	-0.035	-0.005	0.385	0.033	0.866	0.322
Conversions	0.535	0.153	0.076	0.917	0.327	1.000	0.903	0.710	0.085	0.000	0.324	0.992
Cost	0.584	0.188	0.080	0.982	-0.035	0.903	1.000	0.751	0.000	0.000	-0.058	0.896
Impressions	0.008	0.270	0.035	0.766	-0.005	0.710	0.751	1.000	0.000	0.066	0.024	0.707
Product_Category	0.000	0.000	0.044	0.000	0.385	0.085	0.000	0.000	1.000	0.000	0.281	0.106
Promo_Type	0.000	0.041	0.000	0.044	0.033	0.000	0.000	0.066	0.000	1.000	0.048	0.026
ROI	-0.025	0.035	0.000	0.006	0.866	0.324	-0.058	0.024	0.281	0.048	1.000	0.352
Revenue	0.528	0.146	0.084	0.910	0.322	0.992	0.896	0.707	0.106	0.026	0.352	1.000

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

	Campaign_ID	Campaign_Name	Product_Category	Channel	Promo_Type	Impressions	Clicks	Conversions	Cost	Revenue	CTR	Conversion_Rate	ROI
0	AD001	Yeezy Collection	Sneakers	Facebook	Seasonal Sale	116037	3377	639	11394.37	128822.60	2.910279	18.922120	1030.581155
1	AD002	NMD Drop	Accessories	Instagram	Influencer Collab	102453	11272	2084	44042.50	334442.45	11.002118	18.488290	659.363002
2	AD003	NMD Restock	Sneakers	Email	Flash Sale	57515	6366	755	15593.87	179203.34	11.068417	11.859881	1049.190932
3	AD004	Stan Smith Restock	Apparel	YouTube	Seasonal Sale	25270	1665	233	6636.65	38769.73	6.588841	13.993994	484.176203
4	AD005	Predator Drop	Apparel	YouTube	New Launch	230029	11997	1315	43968.96	206689.65	5.215429	10.961074	370.080825
5	AD006	Yeezy Restock	Apparel	YouTube	Seasonal Sale	71350	3305	558	11375.23	88595.00	4.632095	16.883510	678.841395
6	AD007	NMD Launch	Accessories	TikTok	Flash Sale	446345	6425	333	25364.46	67023.58	1.439469	5.182879	164.242093
7	AD008	Originals Collection	Accessories	Email	Limited Edition	104317	15323	1528	35888.84	314364.38	14.688881	9.971938	775.939094
8	AD009	Originals Launch	Accessories	TikTok	Seasonal Sale	155837	10489	2094	21690.02	482235.32	6.730751	19.963772	2123.305096
9	AD010	NMD Edition	Sneakers	TikTok	Seasonal Sale	35756	508	64	1763.89	14052.27	1.420741	12.598425	696.663624

	Campaign_ID	Campaign_Name	Product_Category	Channel	Promo_Type	Impressions	Clicks	Conversions	Cost	Revenue	CTR	Conversion_Rate	ROI
990	AD991	Ultraboost Drop	Sneakers	TikTok	Flash Sale	254796	7715	2302	28628.37	433208.13	3.027913	29.837978	1413.212698
991	AD992	Originals Collection	Apparel	YouTube	Influencer Collab	272048	18212	4377	50802.01	1087980.60	6.694407	24.033604	2041.609358
992	AD993	NMD Restock	Sneakers	TikTok	Limited Edition	152956	11709	1953	38842.22	437602.49	7.655143	16.679477	1026.615549
993	AD994	Predator Edition	Apparel	YouTube	Limited Edition	198262	1426	155	5426.52	33019.18	0.719250	10.869565	508.477993
994	AD995	Stan Smith Restock	Sneakers	TikTok	Limited Edition	69817	4474	1055	15632.93	188198.02	6.408181	23.580688	1103.856347
995	AD996	Yeezy Drop	Sneakers	Email	Limited Edition	159190	14097	3496	45968.76	536125.31	8.855456	24.799603	1066.281862
996	AD997	NMD Restock	Apparel	Instagram	New Launch	47332	814	102	2688.32	20356.28	1.719767	12.530713	657.211939
997	AD998	Stan Smith Restock	Apparel	Instagram	Seasonal Sale	265037	8051	1264	17856.72	292253.81	3.037689	15.699913	1536.660092
998	AD999	Stan Smith Launch	Accessories	Instagram	Influencer Collab	592928	36241	7339	130111.57	1618112.55	6.112209	20.250545	1143.634636
999	AD1000	Originals Collection	Sneakers	TikTok	Flash Sale	122840	6835	1317	18389.76	285744.44	5.564148	19.268471	1453.823650

Overview

Variables

Most occurring characters

Most occurring categories

Most frequent character per category

Decimal Number

Uppercase Letter

Most occurring scripts

Most frequent character per script

Common

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Space Separator

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Space Separator

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Space Separator

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Interactions

Correlations

Missing values

Sample